From the four corners of Canada come three aspiring web developers with one common goal: to rock Rails and rock it hard. After much deliberation (and to the delight of their teachers and mentors) they decided to take on probably the most challenging project in Rails history - developing an online store. "What should our store sell?" they questionned in unison. After several days and a plethora of alterations to their Google Doc, a direct beam of light cascaded through the windows of the Center for Social Innovation Building and collectively they declared, "We will sell snowboards to women all over this fine Earth!" Alas, Avalanche was born and from here on in the world will never be the same.